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Zeitschrift für die gesamte Versicherungswissenschaft

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19.05.2020 | Abhandlung

The impact of product variety on customers’ default acceptance and company perception. Experimental studies for the insurance industry

verfasst von: Michaela Grösch

Erschienen in: Zeitschrift für die gesamte Versicherungswissenschaft | Ausgabe 5/2020

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Abstract

Many insurance companies offer a huge variety of products within one insurance category. In particular, there are rarely limits to available insurance products in the online world. Insurance companies can simply combine various insurance sums and service components to meet the needs of different customers. Using experimental studies, the paper analyzes the effect of defaults on customer choices and customers’ perceptions of the company when insurance companies offer more or less variety. The results show that defaults have an influence when a smaller, rather than a larger, number of insurance options is available. The premium image of an insurance company can only be influenced by defaults when customers know about the different default settings.

Vorheriger Artikel Weiterempfehlungsprogramme: Die Wirkung des Akquisitionskanals und der Prämienaufteilung auf den Erfolg von Weiterempfehlungen

Nächster Artikel The effect of message framing and the presentation of health vs. social consequences on health risk perception

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Titel: The impact of product variety on customers’ default acceptance and company perception. Experimental studies for the insurance industry
verfasst von: Michaela Grösch
Publikationsdatum: 19.05.2020
Verlag: Springer Berlin Heidelberg
Erschienen in: Zeitschrift für die gesamte Versicherungswissenschaft / Ausgabe 5/2020
Print ISSN: 0044-2585
Elektronische ISSN: 1865-9748
DOI: https://doi.org/10.1007/s12297-020-00458-w

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