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Erschienen in:
2024 | OriginalPaper | Buchkapitel
8. Platform Startups: Foundation
verfasst von : Anil Sethi
Erschienen in: From Startup to Unicorn
Verlag: Springer Nature Switzerland
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Abstract
Platform startups are not about what they do, but what they enable. This is because being a platform means getting complementary users together, whether these are buyers and sellers or products, services or aspirations.
The cornerstones that drive scalability for platform startups is discussed, as well as the common problem of starting from zero, also called the cold start problem.
Finally, ensuring co-founder and investor alignment and how to get this to facilitate scale is also covered.